Ok, a much as I LOVE the Kardashian sisters, I must say that I don't particularly love their new Quick-Trim endorsement. Quick-Trim being a diet cleanse formula to help you lose weight.
Of course, this ad is unbelievable because these sexy sister's dont need the product to lose weight (their bodies were already very trim!) But I guess their faces as the spokesperson of the product, help to show women what you can become by using it, proving Burke's theories.
Their tag-line, "How hot can you be? Quick-Trim, live the dream," plays into the purpose of, "right now, you aren't hot, but Quick-Trim can make you hot" while also playing into the whole scapegoat theory at the same time by saying, "if you use Quick-Trim, you'll become hot," message.
Bad enough young women and men in this society often times play into their insecurities and follow messages of this nature that leave them feeling vulnerable. Of course, we all dream about being something other, whether it's thinner, taller, smarter, whatever, so much so that I myself even Googled this product to see what all the hoopla was about.
Guess these advertising tactics really work. Pick of symbol of "hotness" (i.e. Kim Kardashian) and make women feel vulnerable and insecure by wanting to fit in and be hot by her standards.
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