As an advertising major, I find it interesting to dissect current advertisements for their persuasive abilities. The proper use of rhetoric can have a definate impact on the audience. As a consumer, I find ethos as an effective tool of motivation. The emotional appeals used in a recent Google advertisement were able to get the attention of an entire bar of crazed football fans. With this simple story, we were drawn in and touched by the story of an unknown study abroad student. In a simple 30 second spot, we were shown that the Google search engine can assistant you in your path to a better life. Google. I think it was successful in reaching both their male and female target. Has anyone else seen this commercial? What were your thoughts?
http://www.youtube.com/watch?v=nnsSUqgkDwU&feature=pyv&ad=3910813733&kw=superbowl%20google%20ad
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Yes, at first I saw this commercial and thought, "what the hell is this? Get back to the Saints!" But by the end, when he types his search in for "long distance relationship," "wedding," and "how to assemble a crib," every girl I was with during the Super Bowl did the collective "AWEEE" and then appluaded him for how sweet that whole situation was.
ReplyDeleteEmotional appeals, especially sometimes for women, has the best effect of making the tv watcher take notice and relate to whatever that appeal may be.
As people, we want to understand other people, and empathize with their plight or successes. Emotional appeals are a great and simple way of doing that very thing.